She is my “why”

Why do you do what you do? What keeps you motivated when times get tough in your business and things aren’t going the way you planned? What’s the reason you find that strength and courage deep down within to keep going, even when you realize that this magical dream of entrepreneurship and the fantasy you dreamt up of working a few hours a week and making six+ figures begins to collide with reality? What is the driving force behind all the hours, the lost sleep, the late nights of work that keep you at it?

What is your “why?”

I’ve been thinking so much about it over the last few years. To be honest, the question initally rubbed me the wrong way.

“What do you mean, my why? … I do it because it’s what I do! I’m good at it and I can’t imagine doing anything else!”  I thought.

As times has gone on, though, I’ve found myself digging deeper. Asking myself the hard questions. Daring to adventure into the lingering question of why DO I continue to do this after over a decade of my life poured into this industry?

… and it’s with a smirk slapped across my face that I write, “She is.”

She is my why. Well, my family.

It seems so obvious, so basic. So … unoriginal. But it’s the truth. This sweet, precious, sassy little 2.5 year old is my “why.” I do the things I do, make the sacrifices that I do, invest in what I do … to have more time with my family. To take action towards more of the lifestyle I want, where I work even less and make more.

So, if you’re in a similar boat as I have been the last few years, wondering what is your “why” and annoyed with the question, let me just tell you … it’s ok.

If you find yourself in a place where that idea of working less and making more seems totally unattainable, I promise you that you can have access to that lifestyle too.

If you’re like me and you grew up in a family where sometimes there wasn’t money to pay the bills or buy new clothes, hang with me …. it’s OK to want to make money. It’s ok to want to earn more and work less! You and your time ARE worth it.

If you feel like your “why” is something basic and simple, that’s ok.

I give you full permission to chase after your dreams, let your reason shift and change in different seasons of life. Let your goals and business ideas evolve as things progress. Dream big … And then chase after them hard.



almond leaf studios, elizabeth marx, photographer almond leaf studios, captured by heather payne

Image by our talented friend, Heather Payne