Being Strategic With Your Content Creation… and Your Time - Almond Leaf Studios

We are a husband and wife team practicing gratitude in the mountains of Asheville, NC. Together, we juggle the beauty of parenthood, capturing weddings around the globe, and equipping entrepreneurs to build wildly successful, profitable brands doing what they love. 

we're 
almondleaf

free education

for wedding professionals

family

our little

FAVORITE videos

all time

CONNECT:

travel

some of our

Being Strategic With Your Content Creation… and Your Time

6/06/2022

Whether we like it or not, content creation is an integral part of running our businesses. From social media strategy to blogging, content is part of what allows you to show up for your clients and attract sales, loyalty, and awareness.

But, here’s the issue — a lot of the time, the stress and the work around content creation is what keeps you from showing up for yourself.

And nothing’s worth that. Not even new leads.

See, most of us are in the business of doing the things we love for work, right? Taking photos, painting art pieces, playing the piano, teaching our fellow creatives — and the marketing aspect of it can feel really, really overwhelming.

Let me tell you… I. Get. It. 

And I have a technique over here for content creation that has completely transformed our workflow at Almond Leaf Studios — and will transform yours, too. Enter: being strategic with content by repurposing it.

content creation, almond leaf studios, wedding photographer, luxury photographer, creative entrepreneur, creative business, content strategy, social media strategy, graphic design, video creation, marketing trends, social media trends, content repurposing, repurpose content, marketing content

Let me explain what I mean by content repurposing.

Here’s something you’ll want to understand (and really absorb) as a creative entrepreneur: you don’t have to reinvent the wheel every single time when it comes to your content creation. Not even close. 

Instead, you should be focusing on the wheel moving your business dreams forward themselves  — launches, new service offers, raising your rates, and building relationships with potential and current clients. While content creation definitely plays a part in that, it doesn’t have to play a massive, overwhelming one.

It doesn’t have to feel so hard, and, more importantly, you don’t have to be so hard on yourself with it.

So, here’s the question: Do you ever find yourself wondering when you’ll finally have time to do the actual work that you actually love? Do you ever get so zoned in on marketing and content creation that you can’t see a way out?

Then, this is for you. 

Your new job? To create one piece of content each week.

Yes, you read that right! ONE piece of content each week from you. That’s it! The rest of it, my friend, is going to come from the support you lean on in your business. It’s that easy. This means that, once a week (or even once a month, depending on your strategy), you’ll create one piece of slightly longer-form content — think: a blog post, a podcast episode, or a video. 

There are a few ways to embrace this content creation trick (I love how Gary Vaynerchuck does it with his so-called pillar pieces), and you may want to play around with a few different methods! However, the point is the same, no matter what: to focus on one overarching piece of content, and then to create additional content around that.

I actually do weekly videos right from my office at home, and then my team helps to break those into newsletters, blog posts, and social media content. That one piece of video I took 10 minutes or so to record is exactly what informs our strategy for the following week, and my team can take everything from themes to quotes to stories I talked about and repurpose them.

content creation, almond leaf studios, wedding photographer, luxury photographer, creative entrepreneur, creative business, content strategy, social media strategy, graphic design, video creation, marketing trends, social media trends, content repurposing, repurpose content, marketing content

Friends, it has changed EVERYTHING for me and for the team as a general. There’s no need for us to create complicated content calendars with tons of deliverables for them *and* me, there’s no need to ask for a ton of clarification, and there’s no need to feel overwhelmed by the constant content creation wheel, either!

Plus, this content creation repurposing trick has given me back one really, really important thing — and that’s freedom. See, when I know that my team is handling it (and that I only ever need to record/write one thing), it’s a lot easier for me to show up on social media and in other content platforms without the pressure and anxiety of needing to say the right thing.

It’s the best.

So, my friends, give yourself this space.

If you don’t have a team quite yet, that’s okay! However, I’d really recommend hiring a VA or an assistant to start helping you with these things, if you can — because it pays off (and then some)!

Plus, I can almost promise you that this entire process of content creation will make your life so, so much easier. Instead of constantly chasing the content hamster wheel, you’ll be focusing on those things that will get you back into your zone of genius and out of any content-related anxiety by taking the pressure off of yourself. 

And, remember: by creating one piece of content, you can create at least 10.

Promise.

You’ve got this. I just know it.