“ There’s something really special that happens when you dive deeper into really, really connecting and knowing your audience at a cycographic level – Who are they? What are their fears? What keeps them up at night? What are their desires? What do they need? What are they struggling with? Knowing them at that level helps you create content that is specifically built for them. ”
When I first met Sasha Kill, I was immediately impressed with her style, confidence and aesthetic. We quickly struck up a conversation and became instant friends. It’s been a joy to journey alongside her as we’ve grown our businesses. It’s an absolute honor to share this episode with you.
On this episode, Sasha speaks to the importance of authentic branding that comes from knowing your audience and yourself. Sasha shares that knowing your audience at a cycographic level allows you to create branding and content that connects to your ideal client on a deeper level than font and color choices.
This episode explores the importance of getting clarity on your voice, message and brand story first, and then using design as a tool to tell that story.
Sasha Kill is the lead designer and brand strategist behind Outlaw Creative, where she’s on a mission to empower entrepreneurs to grow their brands in remarkable ways. With an extensive background in marketing and design strategy, her clients include best-selling authors, celebrity chefs, world-renowned artists, and multiple self-made 7-figure businesses. Side note: she was recently featured in Marie Kondo’s book!
Listen to the episode below:
By the way, I created a free, short quiz that helps you uncover what your business is craving. Click here to take the quiz, it’s free!
Links from the episode:
- Sasha’s Outlaw Creative website
- Sasha’s Quiz to learn your brand’s style & vibe
- Follow Outlaw Creative (@outlawcreative) on Instagram
- Follow me (@almondleaf) on Instagram
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