EPISODE 03: It's Time To Level Up Your Business Through Your Branding - Almond Leaf Studios

We are a husband and wife team practicing gratitude in the mountains of Asheville, NC. Together, we juggle the beauty of parenthood, capturing weddings around the globe, and equipping entrepreneurs to build wildly successful, profitable brands doing what they love. 


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EPISODE 03: It’s Time To Level Up Your Business Through Your Branding




“ There’s something really special that happens when you dive deeper into really, really connecting and knowing your audience at a cycographic level – Who are they? What are their fears? What keeps them up at night? What are their desires? What do they need? What are they struggling with? Knowing them at that level helps you create content that is specifically built for them. ” 

When I first met Sasha Kill, I was immediately impressed with her style, confidence and aesthetic. We quickly struck up a conversation and became instant friends. It’s been a joy to journey alongside her as we’ve grown our businesses. It’s an absolute honor to share this episode with you.

On this episode, Sasha speaks to the importance of authentic branding that comes from knowing your audience and yourself. Sasha shares that knowing your audience at a cycographic level allows you to create branding and content that connects to your ideal client on a deeper level than font and color choices.

This episode explores the importance of getting clarity on your voice, message and brand story first, and then using design as a tool to tell that story. 

Sasha Kill is the lead designer and brand strategist behind Outlaw Creative, where she’s on a mission to empower entrepreneurs to grow their brands in remarkable ways. With an extensive background in marketing and design strategy, her clients include best-selling authors, celebrity chefs, world-renowned artists, and multiple self-made 7-figure businesses. Side note: she was recently featured in Marie Kondo’s book!

Listen to the episode below:

By the way, I created a free, short quiz that helps you uncover what your business is craving. Click here to take the quiz, it’s free!

Links from the episode:

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Did this episode help you expand what’s possible for your life or business? Do you think your social media followers may learn something, too? I’d be forever grateful if you shared it on social media.  If you do, tag @almondleaf so I can repost you! Woohoo!

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Thank you SO much for being here. I am so grateful to be on this journey with you! See you in the next episode!