We are a husband and wife team practicing gratitude in the mountains of Asheville, NC. Together, we juggle the beauty of parenthood, capturing weddings around the globe, and equipping entrepreneurs to build wildly successful, profitable brands doing what they love. 


free education

for wedding professionals


our little


all time



some of our



I recently listened to the book Atomic Habits by James Clear and I couldn’t.put.it.down. ! He really re-framed my goal setting mindset.

“The most practical way to change who you are is to change what you do.”

Photo by Heather Payne

In his book he writes how “goals are good for planning your progress and systems are good for actually making progress. Goals can provide direction and even push you forward in the short-term, but eventually a well-designed system will always win. Having a system is what matters. Committing to the process is what makes the difference.”

What does all this mean?

This doesn’t mean not to have goals. I want to be very clear, goals are not wrong. Goals are not inherently bad. I think it’s very important to have a vision for yourself and things you want to see, achieve, or do. But I also know, firsthand, the disappointment that can come with not achieving goals. And I love the idea of exploring a version of life where that disappointment isn’t necessary. By shifting our focus to look less at the outcome and more at the system, we may be able to preserve our happiness and avoid the yo-yo effect all together.

Too often, we look at the outcome, the the end result. Where are we going instead of how are we getting there. So, what if instead of setting some big goals and measuring ourselves against that, we got super clear on the path we want to take to the thing we’d like to achieve? And by doing this, we focus more on the small, tiny actions we take each day instead of the end game.

So often we put off our own happiness in pursuit of a goal. I’ve done it. I’m sure you’ve done it. We create a goal. We start doing the tasks to achieve or accomplish the goal. But in the process, we’ve actually made a subconscious decision to give up the happiness we have now, because we think inherently that when we achieve the goal, then we will be happy. Then we will “deserve” the happiness we long for.

I think sometimes we need to reverse it… begin to embody that happiness now. Embody the future version of who we longed to be or what life would be like once we have achieved that goal…now.

I’m just a lot more interested in what life can look like if we choose to be present, content, full of joy, love and happiness. Right here and right now. I think we were created to enjoy life, to live fully, to love and embrace each moment, not to inflict guilt or shame upon ourselves by ‘missing a goal’.

This goal setting mindset is a game changer for me. Working on your mindset is critical to growing your business. Here is another free resource to help you to overcome limiting beliefs that might be affecting your business.

I’ll be here, cheering you on as you map out those goals, then lean into celebrating the joy that resides with you already – here and now.

Photo by Caitlyn Motycka