Friends, I wanted to write a little reminder for you this morning. You ready?
Life. Is. Short. It races by like blurry houses outside of your car windows, it sneaks by in sunrises and sunsets, and somehow the long days turn into short years. It’s like, before you know it, your babies’ fuzzy hair has turned into ringlets, the floors in your house have grown squeaky, the favorite jacket you stored in your closet has gotten all dusty, and the years ahead that you used to watch stretch in front of you seem to be a lot less.
And, to be honest, that’s if you’re lucky. In fact, a heck of a lot of people end up with time shorter than they could have imagined.
I don’t say this to sound alarmist, or sad, or morbid — at all. I say this because I know, firsthand, how easy it is to waste your precious, precious days on things that aren’t giving your life joy and fulfillment. I know how easy it is to spin your wheels, spending hours on your laptop trying to give life to a failing business while your babies are sleeping in the next room. In fact, I know how easy it is to miss things.
To miss life.
To miss time.
And we don’t have enough of that time to miss.
Haven’t these last few years taught us this?
So, here’s your job.
Your job, my friend, is to do EVERYTHING you can to enjoy every moment you possibly can.
To do everything you can to watch those babies grow up and debut their squeaky voices at school performances …
To do everything you can to savor every single hot cup of coffee and walk in the morning …
and to do everything you can to soak up each and every inch of the life you’re given.
That means that you have to do everything you can to build a business that lets you do it.
Now, trust me — I know this can be *really* hard. In fact, I really learned this the hard way when I had my first baby, Jayden. I had gotten really used to running Almond Leaf Studios full steam ahead, shooting every wedding I could and building a six-figure business in the meantime. But, I hadn’t built one that was at all sustainable… and when I wasn’t working, I wasn’t making money.
We genuinely, genuinely thought we were going to have to file bankruptcy and live in a van by the river. What started as a joke quickly turned into a real possibility … and that was scary. And hard.
But, when the panic haze (and some of the hormones) faded away, I knew that I had two options: to give up on my dreams of scaling Almond Leaf Studios, or to do everything I could to keep that dream alive. I chose the latter, obviously! Wondering what I did?
I got incredibly strategic about how I was running my business.
I learned that allllllll of the empty calendar I was struggling to fill came down to my booking process — how I was magnetizing leads, how I was creating structure in my business, and how I was setting myself up for growth. For those school musicals. For those luxurious morning walks filled with inspiration. For those invitations to ditch work and go on a lunch date with your husband…
Now, all these years later, I have an incredibly thriving wedding photography business with Almond Leaf — one that I’m so proud of, and one that gives me opportunities to teach my fellow photographers, too. My greatest joy in this business is to help other wedding photographers reach this freedom and discover a thriving lifestyle that suits their unique longings and desires too.
Because, after all, it’s absolutely too short not to.
If you’d love to create the business that helps you to take advantage of this *very* short life we all have — to make more and shoot less — I’ve got you. Come join me tomorrow (!!!), January 19th, for my Path to Profit Masterclass, where I’ll teach you my 3 keys to building a killer booking process… without the stress.