Most wedding professionals don’t decide to start a business for the love of business. They do it for the love of the service they can provide. For the love of bringing joy, beauty, and celebration to couples in love. To being a part of an industry that cares for people on some of the most emotionally charged days of their lives.
If you are thinking about starting a business as a wedding professional, wether you’re a wedding photographer, videographer, florist, wedding planner, or hair and makeup artist, you might not think about all 5 of these things you need to have.
I learned many of these lessons the hard way, so here’s your opportunity to learn from my mistakes and springboard off of my experiences. I’ll be over here cheering you on. 🙂
Ok, let’s get down to it.
Here are 5 Things You Need To Have As a Wedding Professional:
1. An Instagram account with a consistent presence.
Is it possible to run a wedding business without an online presence, especially on Instagram?
Is it going to be as successful as one that is consistent?
So many of your potential clients are finding and connecting with wedding professionals on Instagram, and at the very least, using it as a determining factor for wether or not they want to reach out.
Being consistent is key.
You want to build your brand to be top of mind so that other wedding vendors keep you in mind when a client comes along and is looking for your services. Think about using Instagram not only as a platform you can use to reach ideal clients, but also as a way you can build your community of other wedding vendors that know, like, and trust you (and are therefore more likely to refer you!)
Need some help with this? You can check out my Mindful Marketing Content Calendar here.
2. A strategy for attracting ideal clients.
You may hit a bit of luck and find yourself in a stride of incoming leads from time to time. Those seasons are wonderful and should be celebrated. But, if you don’t have a system in place to be sure you have control over your lead flow, you could find yourself in a sticky situation (like I did, years ago.)
Without new leads, you don’t have a business.
No one to serve or offer your incredible talent to.
Do yourself a favor and take an hour or two to sit down and map out exactly what your strategy will look like for finding and attracting new clients, and then moving them through a booking process that will streamline your workflow while also providing the best experience possible for them.
Not sure where to start? Feel free to check out my free workshop here where I talk more about it.
You, my friend, simply cannot withstand years of doing everything manually.
Trust me. I tried it, and I hit that dreaded word, “burnout.” Let me just tell you … it’s no fun.
Workflows will save you. Seriously.
My general rule of thumb is if you find yourself doing the same task more than 2-3 times, it’s time to create a workflow.
Then, once you’ve sat down and mapped out what that workflow will be, take a look and see if there are any steps in it that you can automate, simplify, or outsource.
I want you to spend your time and energy doing the things that only you can do (like being the amazing wedding photographer/florist/makeup artist that you are!) instead of getting trapped in all the tedious parts of running a business.
4. A Portfolio With Consistent Work
If you don’t have the portfolio that you want just yet, don’t worry. You can still create one!
Remember that people can only buy what they see.
If you want to be booking luxury weddings, you need to show luxury work. If you want to be booking bohemian weddings, you need to show those. If elopements are your jam, show a portfolio full of those. Get the vibe?
If you don’t already have a plethora of images from past work that fits the brand you’d like to have, planning an editorial can be a great way to develop or expand your portfolio.
5. A great CPA or Bookkeeper.
Whether you like it or not, numbers are THE determining factor when it comes to successful business ownership. Numbers tell it all. Sales are the pulse of your business, and knowing your numbers and having consistent sales are how you make sure your business is headed in the right direction.
If you haven’t already, go set up a business checking account and make sure all your business expenses are moving through that. It’ll save you a TON of time when it comes to bookkeeping and taxes.
Having a profitable, sustainable, lifestyle business as a wedding professional is totally possible. You just need to set yourself up for success … and helping others do just that is one of my greatest passions.
If you need any support along the way, we’ll be here cheering you on!